https://blog.123factory.de/tags/marketing/Recent content in Marketing on 123 Factory BlogHugoen-USThu, 24 Mar 2022 09:55:00 +0900https://blog.123factory.de/posts/german-k-beauty-startup-yepoda/Thu, 24 Mar 2022 09:55:00 +0900https://blog.123factory.de/posts/german-k-beauty-startup-yepoda/<p><em>Cover photo source=Yepoda homepage</em></p> <h2 id="german-cosmetics-startup-yepoda-competing-with-k-beauty-good-cosmetics-valuing-korean-skincare-and-sustainability-grows-rapidly-within-a-year-via-online-and-social-media">German cosmetics startup &lsquo;Yepoda&rsquo; competing with &lsquo;K-Beauty&rsquo;… &lsquo;Good cosmetics&rsquo; valuing Korean skincare and sustainability grows rapidly within a year via online and social media</h2> <p>About 4 to 5 years ago, Korean mask sheets and BB creams began appearing in German drugstores. Seeing Korean packaging introduced directly to the German market made it easy to realize the popularity of Korean cosmetics. Nowadays, it is hard not to spot the word ‘Korea’ in department stores, drugstores, and other shops where cosmetics can be purchased. Korean cosmetics or Korean-style skincare products have become that mainstream. This is thanks to the influence of Korean dramas and K-Pop, which have become easily accessible anywhere in the world through new media like Netflix, YouTube, and Instagram.</p>